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This site states the following, "The Junior Language Challenge is the UKs only language challenge for primary schools, inspiring a love of languages at a young age and encouraging children to become independent learners, while raising money for charity onebillion." Our analyzers observed that the web page also said " Congratulations to the Junior Language Challenge Champion 2016, Ritisha Baidyaray from Birmingham, runners-up Farah Akbar from Nottingham and Grace Blackett from Welwyn - and a huge well done to all our JLC finalists! Take a look at our photos." The website's header had JLC as the most important keyword. It was followed by Language, Junior Language Challenge, and Eurotalk which isn't as highly ranked as JLC. The next words the site uses is Languages. Primary School was also included and might not be viewed by search engines.